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As marketing and customer relationships move from the mass-media "push" model to a collaborative conversation between creators and customers, a lot of things change. Cerado can help individuals in your organization gain competence, quickly, regarding business blogging, social media, business social networking and the techniques and technology that are typically put under the heading of "Web 2.0."
Typically, our Vision and Education engagements fall into one of two categories: public seminars or private workshops.
"If you are interested in developing an online community for your business, I highly recommend attending Paul Greenberg and Chris Carfi's two day seminar on 'Social Media & CRM 2.0.' It's a great 101 on how to effectively use of blogs, podcasts, wiki's, and social networks as part of your customer strategy." - Jamie Grenney, Salesforce.com Our public seminars are regularly scheduled sessions, typically lasting two days, that cover topics such as:
Our next public seminar is "Social Media and CRM 2.0," to be held October 16-17, 2007 in New York City (offered jointly with our friends from BPTPartners). To attend, you can register here. Internal Organizational Training Additionally, aspects of our public seminars can be tailored and delivered to a private audience, such as your sales, marketing or customer support teams. These seminars are typically one-to-two days in duration.
"I wanted to let you know that I got really great feedback about the Business Blogging Field Guide you hosted for us Inovis novices. Everyone thought your style was insightful and engaging. We're doing our best to make you proud!" - Meg Suggs, Inovis To give you a feeling to the content that would be included in a workshop of this type, we'd like to share one of our most popular sessions with you, entitled "The Business Blogging Field Guide." (The presentation is included below.) This is a two-hour module that helps business people get up to speed on the differences between blogging as a purely "social" exercise and one that can be the first step in fundamentally improving relationships with your customers.
Interested in learning more about how Cerado can get you up-to-speed on emerging tools that enable you to develop better connections with your customer community? Contact us and we'd be happy to answer any questions you may have. |
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